Another
big problem found with sites I’ve indexed was the absence
of a description tag. Meta tags are used primarily by search
engines. If you do not supply a description for your web page
then the search engines will not have any information to put
into its database in regards to a description for that particularly
page. Obviously, if you have a title and description that is
relevant to that page you are more likely going to gain the
respect of a search engine. The search engine FOUND what it
was looking for. When you loose your keys, do you want to spend
5 minutes searching or just 1 minute? The easier you make it
for the search engines, the less time and resources spent on
their end will make up in how you rank with them.
If
you have a website or are a web master, look at each of your
web pages meta information. Check to see if your meta tags conform
to rules set out by major search engines. Once you optimize
your pages, you will find that your efforts will be rewarded
with higher rankings.
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