Another
big problem found with sites I’ve indexed was the absence
of a description tag. Meta tags are used primarily by search
engines. If you do not supply a description for your web page
then the search engines will not have any information to put
into its database in regards to a description for that particularly
page. Obviously, if you have a title and description that
is relevant to that page you are more likely going to gain
the respect of a search engine. The search engine FOUND what
it was looking for. When you loose your keys, do you want
to spend 5 minutes searching or just 1 minute? The easier
you make it for the search engines, the less time and resources
spent on their end will make up in how you rank with them.
If
you have a website or are a web master, look at each of your
web pages meta information. Check to see if your meta tags
conform to rules set out by major search engines. Once you
optimize your pages, you will find that your efforts will
be rewarded with higher rankings.
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